Inside the rapper’s wild ride of a livestream, featuring Lena the Plug, an Hermès giveaway, and apparent subliminals about rap beef.
Drake continues his ongoing forays into the world of content creators, hosting a stream on Kick, which is affiliated with Stake, the crypto gambling company Drake is partnered with, which saw the rapper, fresh off the release of three new albums, flirting with a goth streamer, gifting out birkins, and sending not so subtle warnings to the rest of the rap game, noting that his “pen isn’t dry.”
The roughly three-hour broadcast marked the ninth anniversary of Stake, the online crypto casino that has sponsored Drake’s livestreams for years. The company announced the stream with an Instagram post advertising more than $1 million in cash and prize giveaways, including a $50,000 grand prize for one viewer. During the actual stream, things moved quickly beyond gambling, turning into something closer to a chaotic Drake variety show. Drake also used the opening portion of the stream to reflect on his recent releases, patting himself on the back a little for dropping three projects at once. He also has a warning for anyone considering taking more shots in his direction.
Drake has been, of late, repping his Canadian upbringing pretty heavily, so it isn’t much of a surprise that he was joined by NELK co-founder Kyle Forgeard, who presented Drake with an SNL-style take on the popular 20-v-1 dating-show format. The women cycled through conversations with the rapper, who eventually had to choose one to “wife,” another to hook up with and a third to make his best friend. The proceedings included a contestant asking Drake to demonstrate his favourite sexual position and an appearance from adult-content creator Lily Phillips, who went viral in late 2024 after a documentary chronicled her having sex with 101 men in a single day. Phillips announced that she was “rebranding as Drake’s wife.”