A new song called “1 AM In Albany” was leaked on the internet, and Drizzy takes aim at multiple celebrities, including Kendrick Lamar, J Cole and to some surprise, apparently James.

It’s odd that Drake would take such an unwarranted shot as The King, especially considering their publicized and well-documented friendship throughout the years. Drake’s one of the most avid celebrity NBA fans in the world, constantly seen court side at games throughout the nation, especially those of James. Drake had also praised James in his previous music, and the two constantly dapped up when seeing one another publicly. However, that all changed when James appeared to take sides in the ongoing beef between Drake and Lamar. James wasn’t shy about showing his support for the To Pimp a Butterfly artist, attending Lamar’s “The Pop Out” concert in Los Angeles. Making matters even worse, James was recorded enjoying and vibing with the song “Not Like Us”, Lamar’s famous diss track that took direct aim at Drake. When asked about his relationship Drake at a later time, James admitted that the two of them were in “different places”, but was quick to add that there’s “always love” and “no hate” between the two of them despite the switching of alliances.

Drake’s ICEMAN is his first solo album since For All The Dogs in 2023 and his most closely watched release since his public exchange with Kendrick Lamar. The timing alone has made the rollout feel unusually charged, with anticipation building well ahead of release. Drake was seen filming across Toronto, turning familiar city spaces into active production sets. Landmarks including the CN Tower appeared in the background of multiple shoots, suggesting a coordinated visual rollout tied to ICEMAN Episode 4. The city itself has effectively become part of the campaign’s staging.

Attention sharpened further when ICEMAN projections lit up the CN Tower, transforming the skyline into a promotional display. The rollout has unfolded in measured steps, each one revealing just enough to sustain momentum without fully disclosing what the project contains. For an artist long accustomed to shaping public anticipation, the approach fits a familiar pattern.