Recent Grammy Award-winning producer Mustard has joined forces with HEINZ, creating a limited edition condiment collaboration called the Mustard x Mustard.
Initially announced at the Grammys, Mustard gets a new job as the Chief Mustard Officer, marking the first time HEINZ has ever co-created a new mustard flavor in the U.S. On top of that, it’s the fire new mustard flavor in nearly a decade. Expect exclusive recipes, events and a product personally “mixed” by the famous producer. Mustard is more than his recent work with Kendrick Lamar, as he has helped shape modern Hip-Hop and R&B. He has long had a diamond-encrusted HEINZ Mustard chain and fans have been calling for this collab for months.
The announcement debuted with a slick short film, remixing the viral “MUSTAAAAAAAAAARRRD” soundbite into a HEINZ ketchup commercial. Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz, expressed his excitement about the partnership. Beyond just a product drop, Mustard’s new role as Chief Mustard Officer means fans can expect pop-up events, recipe remixes, and culinary surprises throughout 2025.
For more, fans can sign up at www.MustardxMustard.com. With a first name, Dijon, the new partnership takes on an entirely new meaning.