Bad Bunny drew a massive television crowd and redefined halftime expectations at Super Bowl LX as early reports from NBC and Parade show his performance pulled 135.4 million viewers, eclipsing Kendrick Lamar’s 133.5 million from 2025.
The numbers mean a new peak for Super Bowl halftime audiences is here. The Puerto Rican megastar’s performance in Santa Clara became a cultural event that captured attention across the United States and around the world. With millions tuning in across broadcast television and streaming platforms, the halftime show proved that big game audiences want spectacle energy and headline-making performances. Bad Bunny’s set leaned into his global hits and high-energy choreography. The performance delivered rapid costume changes and visual flourishes that kept social feeds buzzing through the night. Moments from the show trended on TikTok, Twitter (X) and Instagram.
This surge in viewership shows just how powerful the halftime show has become. It was once just a musical break. It now stands as one of television’s most watched live entertainment slots. In recent years, essentially since Jay-Z’s Roc Nation partnered with the league, halftime talent has ranged from pop icons to rap royalty. Bad Bunny’s massive numbers, along with past data, suggests strongly audiences are embracing diversity in sound and style.