Outkast teamed with Nike, Class Trip and the University of Georgia to create clothes inspired by the duo’s style, with a wider rollout that started on October 28.
The clothes borrow from André 3000 and Big Boi’s wardrobes. Georgia’s G carries Outkast’s crown, while jerseys bear 96, a nod to the year ATLiens arrived. The duo’s “Roses” video also helped guide the look. Class Trip founder Brian Francis said André’s recollections of visiting Athens came up over lunch, which gave the project its start. A red varsity jacket pairs wool with black leather sleeves. It uses chenille patches and chain-stitch embroidery, with Georgia and Outkast lettering across the back. The range also includes rugby shirts, a satin bomber and tees. The collection is led by a red wool varsity jacket with black leather sleeves, chenille patches and chain-stitch embroidery, with “Georgia” and “Outkast” across the back. Football jerseys come in a cropped mesh practice cut and a heavyweight cotton retro, with “96” and “Outkast” across the shoulders.
Rugby shirts come with a white chest stripe and a red and black hoop. A satin bomber, a heavyweight fleece hoodie, Max90 heavyweight graphic T-shirts and hand-drawn pieces inspired by senior cords carry graphics such as “So Fresh, So Clean.” Cord caps in Georgia script, a snapback hat and bucket hats round out the range. The collaboration further comes to life through performance equipment and premium sideline apparel created exclusively for Georgia athletes, coaches and staff for their game against Florida. Eye-shield decals and skullcaps feature Georgia and Outkast crown graphics alongside “So Fresh” and “So Clean” treatments, carrying the collaboration’s story directly onto the field, while wristbands, mouthguards and three styles of gloves extend athletes’ opportunities for Georgia x Outkast expression.
The on-field and sideline styles complete a collection that celebrates elite football performance and the revolutionary sound of the South, honouring the communities and creative energy that continue to move both football and culture forward. The partnership follows Outkast’s Waffle House collaboration, which launched through the group’s website on October 2. That project took a line from Big Boi’s “So Fresh, So Clean” verse and turned it into a Waffle House marquee, connecting the duo’s catalog with another familiar piece of Southern life.