Gunna Leaves YSL & Starts His Own Label

The rapper announced the venture Friday, October 9, with Atlantic Music Group backing the company and Gunna serving as CEO.

Casper Bluff, Nechie and Dracc are the first acts signed to the label as Gunna starts building beyond his own music. He described the three signees as his brothers and said the venture gives him room to grow in a new role. The lineup includes Nechie, who has already worked with Gunna, and Dracc, whose music includes the track “P Star.” The “Pop It” single is accompanied by a fun music video featuring tennis star Coco Gauff. Directed by Gunna’s Creative Director Spike Jordan, the visual features Gunna and Coco battling it out on the tennis court, along with imagery of luxury and opulence matching the rapper’s flossy lyrics.

Gunna’s move from artist to record executive comes after years of making hits with Young Thug on his label YSL Records. Among his chart-topping bangers include the Diamond-certified smash “Drip Too Hard” with Lil Baby, the anthemic track “Pushin P” featuring Future and Thug, as well as the viral hit “Hot” with Travis Scott from Young Thug’s 2019 album, So Much Fun.

Last August, Gunna dropped his sixth project, The Last Wun, which was his final album under YSL Records. The collection features notable tracks such as the Chris Brown-assisted “wgft (Remix),” and the Wizkid collaboration “Forever Be Mine.”

The song also gives listeners a taste of Splurge, the next album Gunna has been discussing as his music career moves forward.