Snoop Dogg is taking his Doggyland kids’ empire to another level by linking up with one of the biggest names in children’s entertainment.
Snoop tapped the stars of his kids’ animated series Doggyland to collaborate with global preschool entertainment brand Blippi on a new song called My Ice Cream Truck (Doggyland Version). The song puts a new spin on one of Blippi’s fan-favourite tracks, and although it will be premiering on Saturday, Aug. 29, on YouTube and all audio platforms, PEOPLE has an exclusive first look at the music video.
Doggyland launched back in 2022 as a 3D animated series co-created by Snoop alongside October London and Claude Brooks, the executive producer behind Hip Hop Harry. The show has built a massive following, with 1.4 million YouTube subscribers and nearly 429 million total views, proving that Snoop’s vision for educational, inclusive kids’ content resonates with families everywhere. The series focuses on teaching social, emotional, and creative skills through music and animation, which is exactly the lane Blippi’s been dominating for years.
Blippi, the educational content creator who sold his brand to Moonbug Entertainment in a $120 million deal back in 2020, brings serious credibility to any collaboration. The character generates between $10 and $17 million annually across multiple revenue streams, and his content’s been viewed over 14.5 billion times globally. When you’re talking about kids’ entertainment at this scale, Blippi’s one of the few names that moves the needle.