The Marathon Run Club is turning Nipsey Hussle’s entrepreneurial vision into literal miles this weekend at the LA Marathon.
About 100 runners wearing Marathon Run Club shirts will cross the finish line Sunday, honoring the late rapper’s legacy through every step they take. George Panetta, Nipsey’s longtime business associate, helped establish the Marathon Run Club in 2024 to fulfill a promise they made years ago.
This philosophy drives everything they do, from weekend training runs to their community outreach efforts. When the Marathon Run Club launched its first community run, it attracted between 400 and 500 people from different races and socioeconomic backgrounds. The response proved that Nipsey’s vision for bringing people together through the Marathon brand still resonates powerfully in Los Angeles.
The Marathon brand started in 2009 as Nipsey’s music label before expanding into apparel and eventually the Marathon burger chain following his tragic death in 2019. Each business venture reflected his commitment to building something lasting in his Crenshaw neighborhood. Every Marathon Run Club participant is raising money for the Neighbourhood Foundation, the philanthropic arm of the Marathon brand.
