A$AP Rocky landed a high-fashion partnership and a film role in one move as Chanel announced the Hip-Hop artist as its newest brand ambassador, marking a major crossover moment between luxury style and music culture.
The French fashion house made the announcement alongside a short film directed by Michel Gondry, the filmmaker behind Eternal Sunshine of the Spotless Mind. The visual pairs Rocky with The Substance actress Margaret Qualley in an artsy vignette meant to celebrate his appointment.
A$AP Rocky responded with admiration for Blazy’s creative direction. “Matthieu’s imagination is pushing fashion forward. His designs feel both sensitive and strong, they’re grounded in reality but at the same time, always invite one to wonder. I’m so excited to see him at Chanel,” he said.
The Chanel partnership is just the latest high-profile moment in a packed year for the Harlem native. In February, Rocky was acquitted by a Los Angeles jury after standing trial for allegedly firing a gun at A$AP Relli in a 2021 incident in Hollywood. The jury found him not guilty on all charges.