Fashion-forward Jaden Smith has been hired as men’s creative director by Christian Louboutin and is moving to Paris, according to a report.
In a lengthy story with Louboutin and Smith confirming the news, Women’s Wear Daily said the founder of the red-sole shoe brand will continue to oversee his men’s division while the 27-year-old Smith will be in charge on the creative side of shoes, leather goods and accessories, along with developing campaigns, events and immersive experiences. Smith will present his first designs in Paris in January during men’s fashion week. He’ll oversee four collections a year.
Smith’s appointment, Louboutin said, will leave him room to grow his women’s business. He hopes to leverage Smith’s star power and nearly 20 million Instagram followers to perk up the men’s category. It accounts for 24 per cent of the business but has been experiencing declines.