Snoop Dogg and Tom Brady are taking a stand against hate and antisemitism with a message set to air during Super Bowl LIX—and the message will be right on time.
The 30-second spot, titled “No Reason to Hate,” is backed by the Foundation to Combat Antisemitism (FCAS) and challenges viewers to reconsider the senseless reasons behind discrimination of all kinds.
The commercial, which will air during one of the most-watched television broadcasts of the year, presents Snoop and Brady shouting out absurd justifications people use to justify hate—ranging from someone “looking different” to “people I know hate you.” This marks the second consecutive Super Bowl ad from FCAS, an organization founded by New England Patriots owner Robert Kraft. Kanye’s inflammatory posts have reignited discussions about his presence on social media, with renewed calls for his accounts to be suspended.
Meanwhile, FCAS’ decision to feature Snoop Dogg and Brady in their high-profile campaign has not been without controversy.