Nelly took to his Instagram over the weekend and announced the return of Apple Bottom jeans.
Apple Bottoms was inspired by Nelly’s desire to create stylish apparel accentuating women’s natural curves. Apple Bottom jeans became an instant hit, as they were a perfect fit for women with voluptuous body types. Brandsnd’s success was attributed to its trendy designs and empowering message of body positivity and self-confidence.
Nelly first launched Applebottom Jeans back in 2003 when his music career was at its peak. Around the same time, he was riding high on the success of his sophomore album Nellyville, which featured chart-topping hits like “Hot in Herre” and “Dilemma” featuring Kelly Rowland. The brand quickly became a staple in Hip-Hop fashion, embodying Nelly’s flair for style and his love for celebrating the curves of women He didn’t do it alone, though. Nelly collaborated with Yomi Martin, Ian Kelly, and Nick Loftis to bring Applebottoms to life, aiming to create a line that was both fashionable and inclusive. And it wasn’t long before the brand gained traction, attracting celebrity clientele like Kim Kardashian and his wife-to-be Ashanti, who sported the jeans in magazines and on red carpets, further solidifying Applebottom Jeans as a force in the fashion world.
