Travis and his Cactus Jack imprint could be joining forces with Lamborghini for a collaboration, according to multiple sources.
Travis Scott, a titan in music and cultural influence, is set to redefine the luxury automobile world with an upcoming collaboration with Lamborghini. Known for his seamless integration into various industries such as fashion, food, and horology—highlighted by his work with Audemars Piguet—Scott is now turning his attention to the realm of high-end supercars. Rumours of the potential collab began swirling after Scott’s massive show in Milan, where at least 80,000 fans attended his Circus Maximus Tour. Additionally, video emerged of what appears to be a group of Lamborghini factory workers swarming the “Meltdown” rapper and snapping selfies with him inside of a what looks like a factory facility.
