LeBron’s 18-Year-Old Son, Bronny, Signs an NIL Deal with ‘Beats By Dre’

Fourteen years ago, just as LeBron James was entering the prime of his NBA career, he agreed to become the first-ever ambassador for Beats by Dre–the hottest brand of headphones and speakers at the time.

His oldest son, Bronny, was 4-years-old at the time of that transaction. Today, Bronny is an 18-year-old basketball prospect (at Sierra Canyon High School) that’s currently ranked #35 in ESPN’s latest college recruitment class, and much like his famous father, he’s already racking the off-court business endeavors. Bronny signed a contract with a professional esports company called FaZe Clan back in 2020. Now, the 6-3 point guard is adding yet another notch to his ever-growing portfolio in the world of business.