During an interview with Hot97, Fif was asked his opinion on the Drake-Kendrick Lamar feud, and called the battle “good for the culture”.
However, the energy shifted once Kendrick returned swinging, pushing momentum in his favor and ultimately securing the win. As the conversation continued, Fif was done with the topic of Drizzy and Kenny and wanted to spotlight the man who bowed out. Ebro Darden and Peter Rosenberg explained that they were empathetic with Cole’s stance after he apologized at Dreamville Fest but were taken aback after recently dropping his “Port Antonio” track.
He began thinking about how Cole asserting that he would have won the battle could lead to Kendrick questioning the emcee’s motives and readying another diss aimed at the Dreamville founder. “Boy, you in trouble,” he said, responding to his own hypothetical scenario. 50 Cent has opened up about the factors that have caused a rift between him and the current STARZ CEO, and believe it or not, Diddy has something to do with it. However, he said his dominance on the platform led to internal concerns. The tension escalated when Hirsch allegedly tried to launch other shows to compete with 50 Cent’s projects. In particular, he pointed out that not only is the new series Fat Joe Talks akin to an initiative he had plans for, he alleged that Diddy had something to do with it, as well.