The Atlanta legend has teamed up with his son Halo to bring serious holiday cheer to Zaxby’s fans through the “12 Days (Chainz) of Saucemas” campaign, which kicked off on December 1.
This isn’t just another celebrity endorsement deal; it’s a full-blown family affair that shows 2 Chainz continuing to build that generational wealth while keeping his kids front and center. The campaign drops daily videos on Zaxby’s social channels, featuring 2 Chainz rocking custom chains that match each day’s exclusive reward. The timing couldn’t be better for this collaboration. Just last week, 2 Chainz was out in metro Atlanta feeding 150 families for Thanksgiving, passing out canned goods and $50 Walmart gift cards. 2 Chainz stays connected to his community and now he’s bringing that same energy to making sure folks can get their chicken-finger fix without breaking the bank during the holidays.