Rich Homie Quan, an Atlanta native who was instrumental in that city’s takeover of hip-hop’s sound and attitude in the mid 2010s, has died.

The rapper’s rapid ascent, alongside peers like Young Thug, with whom he partnered in the group Rich Gang, resulted in a string of hits that switched rap’s lingua franca from staccato rhythms to melodic flows. Rich Homie Quan appeared on Math Hoffa’s Show to discuss his struggles with drugs and being in the music industry.