Cardi B turned a casual Instagram Live session into a global Korean food revolution after her enthusiastic reaction to gochu tuna sent millions scrambling to recreate her meal.

The Bronx rapper recently went live on Instagram to share her latest culinary discovery after shopping at H Mart, the largest Korean grocery chain in America. During the broadcast, she mixed Korean gochu tuna with rice and mayonnaise, then wrapped the combination in gim (Korean seaweed sheets) while delivering her unfiltered commentary. Her genuine excitement over the simple yet flavorful dish resonated with viewers worldwide. The edited version of her mukbang session exploded across social media platforms, racking up over 4 million views on YouTube alone.

The moment birthed the #GochuTunaChallenge hashtag, with fans and food enthusiasts recreating her exact recipe combination.The viral moment delivered immediate business results for Korean food companies. Dongwon F&B, riding the wave of international attention, expanded gochu tuna exports to 28 countries, including the United States, Japan, Vietnam and China.