Hit-Boy sits with Vlad and Elliott Wilson for a candid look at the producer’s grind, including whether he’d sell beats to wack artists and how that early hustle shaped his career.
The Grammy-winning hitmaker explains why he stopped being “precious” with tracks, how keeping thousands of ideas moving pushes him creatively, and why he now plays everything for everybody. The conversation touches on signature sounds from Dr. Dre, Pharrell, Timbaland and Lil Jon, the shift from regional styles to trap’s dominance, and the challenge of longevity in a viral era. Hit-Boy also reflects on making his own albums, working with Nas across multiple projects, memories around “Paris,” Guru, Jay-Z, Surf Club, South by Southwest in Austin, and the industry’s transition into Spotify and Apple Music streaming.