During an appearance on “The Breakfast Club,” the comedian addressed a recent LA Times article that claimed HartBeat Productions was in chaos following layoffs and executive shakeups.
Hart called the story clickbait designed to capitalize on his recent roast special. “It’s dumb,” he said bluntly. “People are looking for clicks, man.” The real story, according to Hart, is far different. He downsized HartBeat like every other entertainment company right now. Cutting overhead expenses is a basic business strategy.
Hart recently inked a major deal with Authentic Brands Group, the luxury conglomerate behind brands like Reebok, Champion, and Guess Jeans. Some outlets reported this marked the end of HartBeat. HartBeat continues producing content at a high level. Netflix just released “Funny as Hell,” his latest special. “The Roast” was produced by HartBeat. His upcoming film “72 Hours” is also a HartBeat production.
The Authentic Brands Group partnership actually expands Hart’s reach. Through ABG, he’s now part of an ecosystem that includes luxury brands and operates at a massive scale.