The Houston native just unveiled the full tracklist for B*tch, arriving June 5, and the rollout is already showing cracks in places nobody expected.
Lizzo’s been publicly calling out Atlantic Records for basically ghosting the entire campaign. She approved billboards, ads, and marketing strategies in meetings, but nothing materialized. The label’s lack of support forced her to take matters into her own hands, posting daily on her backup account just to fight the algorithm and reach her own fanbase. The algorithm itself has become her biggest enemy. Even with a private page of 280K supporters, her posts aren’t hitting their feeds. This isn’t her first rodeo. Her 2022 album Special peaked at number two on the Billboard 200 and spawned the massive hit “About Damn Time,” which eventually climbed to number one. That project also included “Grrrls” and “2 Be Loved (Am I Ready).” Before that, Cuz I Love You hit number four in 2019 and spent 24 consecutive weeks in the top ten.
