Curtis “50 Cent” Jackson is expanding his GUnity Business Lab program that provides high school students with business skills and mentorship.
The rapper and entrepreneur launched the program in partnership with Houston ISD, selecting over 100 students from six high schools to participate in a year-long curriculum. Students learn how to start a business, run operations, and manage finances. The program culminates in the Hustle Tank competition at NRG Arena, where students pitch their business ideas directly to 50 Cent and a panel of Houston judges for seed funding and mentorship opportunities. The program connects students with mentors and coaches who guide them through the business development process.
The GUnity Business Lab focuses on teaching students practical communication and daily living skills as they develop their business concepts. The program offers students something many lack: confidence and belief in their own potential. By connecting them with real entrepreneurs and providing hands-on experience, the initiative is breaking down barriers and showing Houston’s youth that entrepreneurship is within reach.