Hip hop legend Rick Ross joins TODAY’s Jenna Bush Hager and Sheinelle Jones to talk about the release of his third book, “Renaissance of a Boss: Notes from a Creative Reawakening”.
He says is all about “keeping the fire burning” and “catching the electricity in a glass bottle,” 20 years after the release of his debut single. Ross opens up about the lessons explored in the book, discusses the upcoming release of his new album “Set in Stone,” and dishes on recently going viral for a hot take he posted on social media. One of the standout lessons in the book is about stepping outside your comfort zone. Ross documented a road trip that included a visit to a sweat lodge, an experience he used to dig deep and reflect. Ross also opened up about his daily morning routine, which has become a spiritual practice. He walks barefoot around his property to connect with the universe.
The conversation also touched on Ross’s recent viral moment when he posted a controversial take about needing access to his girlfriend at all times. The post sparked debate on social media, but Ross stood by his perspective. When asked if he’d ever dated a woman with a demanding career, he kept it real: “It didn’t last long.”
He’s backing it up with new music. His album Set in Stone drops June 12th, marking his first album release in five years.