Iceculture Inc. reveals the incredible behind-the-scenes story of Drake’s massive ice sculpture installation in downtown Toronto.
Iceculture Inc., the family business behind Drake’s promo stunt for ICEMAN, revealed the incredible logistics behind his massive ice block installation that took over downtown Toronto this week.
The Hensall, Ontario-based company manufactured over 3,500 individual ice blocks, each weighing approximately 300 pounds, which were transported on 20 trucks to create the 25-foot structure that displayed the release date of his ninth studio album. Heidi Bayley, president of the family-run operation her father started back in 1991, explained that the crystal-clear ice required a specialized directional freezing process that pushes air out during production, making the blocks incredibly hard and visually stunning. The installation attracted massive crowds to 81 Bond Street in downtown Toronto on April 20, with fans using unconventional methods to discover what was hidden inside.
Some showed up with pickaxes, sledgehammers, and blowtorches, while others started fires directly on top of the structure in their desperation to find the album’s release date.