The No Limit Records founder and New Orleans native stepped down from his unpaid role as president of basketball operations and assistant coach, marking the end of an ambitious experiment that started in February 2025 when the Privateers were sitting at a dismal 4-27 record.
UNO President Kathy Johnson confirmed the departure on March 26, saying the university periodically evaluates external relationships to ensure they align with institutional priorities. What she didn’t say was that, according to NOLA.com, Master P had fulfilled his one-year commitment and was ready to move on. UNO finished this season 15-18 overall, jumping to fifth place in the Southland Conference after being dead last the year before.
That’s not just improvement, that’s a complete turnaround. Master P brought his millions of social media followers into the fold, promoting the team relentlessly and creating buzz that a small Division I program rarely gets. He secured a $1.3 million Jumbotron for Lakefront Arena with donor John Georges, renovated the practice gym and locker room with fresh paint and custom design, and even bought players alarm clocks to keep them accountable.