50 Cent just locked in a deal that’s about to transform Times Square into his personal entertainment empire, and the numbers are massive.
He’s partnering with Planet Hollywood boss Robert Earl to launch PH Live, a $100-million entertainment hub that’ll take over the flagship NYC location and become the ultimate celebrity destination where everything from surprise performances to exclusive parties happens under one roof. The venue will host pop-up concerts, movie premieres, high-end private parties, and major cultural events, all powered by state-of-the-art LED technology that transforms the space depending on what’s happening that night.
The space is being loaded with state-of-the-art LED tech that can completely transform the venue depending on the event. The food menu will serve 50’s personal favourites…including sweet chili shrimp, steak with mac & cheese, and a signature burger featuring a secret sauce. The venue will also showcase memorabilia from his film and TV career, giving fans a full immersive 50 Cent experience while they eat.
The deal builds on his already strong relationship with Planet Hollywood, following his successful Vegas residency and the launch of his Candy Shop bar. Plans are already in the works to expand PH Live into other cities including Louisiana, where 50 is building a film and TV production hub.