J. Cole’s career started by selling CDs out of his car at this Greensboro campus, so North Carolina A&T University means a lot to him.
J. Cole just dropped his highly anticipated new album The Fall-Off, which he decided to hit the road with and sell out of his car like the good ol’ days. His “Trunk Sale” tour has reportedly hit various locations across North Carolina already, including the N.C. A&T (Agricultural and Technical) State University in Greensboro. For those unaware, this is part of J. Cole’s earthy rollout strategy for The Fall-Off. In addition to this “Trunk Sale” tour, he also pulled up to a fan listening event in Fayetteville for the new album.
This “tour” isn’t a concert series, although we’ll probably get that soon. Rather, it’s a chance for Cole to drive around his home state (and maybe even further) and sell CDs of his new project the same way he would when he was coming up, giving fans the chance to connect with him in person. Via Twitter, the Dreamville artist reflected on what this particular visit means to him and how this represents a full-circle moment in his career. The Fayetteville rapper released The Fall-Off just one day before his campus visit. He calls this his final album as he considers retirement from music. Students surrounded Cole’s car when he arrived on campus. Video from WFMY News 2 showed the massive crowd that gathered for the unexpected appearance. J. Cole took pictures with students and sold physical copies of his new album.
The moment recreated his early days when he would visit NC A&T’s campus to sell The Come Up mixtape for just $1. The surprise visit became part of Cole’s “Trunk Sale Tour” for The Fall-Off. He’s been stopping at meaningful North Carolina locations that played important roles in his early career.
