50 Cent has mastered the art of trolling on social media so now he’s translating his skills to advertisements and taking aim at Diddy, too.

But now his prowess is being utilized in a new advertisement for delivery service DoorDash, as caught the company produced it for this year’s Super Bowl. In the ad, 50 hilariously pulls out a bag of cheese puffs, which reference the disgraced mogul’s nickname. “Don’t want to be too obvious,” he jokes as before going through the rest of his items he ordered. One of them is a package of combs, another nod but this time to the Bad Boy CEO’s government name. “They sell combs, what a coincidence,” he says as he chucks them behind his head before letting out a good laugh. 50 expressed that he was more than happy to collaborate with DoorDash in a recent statement:

“I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start. They’ve got everything you need, and just like with beef, the receipts speak for themselves.”

VP and head of consumer marketing at the company, Gina Igwe, was similarly thrilled for this to come together:

“The Big Game has become a multi-screen moment, and today the comment section is where the conversation and the beef really happen. It’s a day fuelled by emotion, competition, and trash talk,
no matter who you’re rooting for. DoorDash already has everything consumers need for the Big Game, and now we’re talking a big game with the help of cultural icon and beef expert, 50 Cent. No matter how fans show up this year, DoorDash has the beef.”