The Grapevine, Texas, native joins a long list of Texas celebrities who’ve offered their image to the cause of keeping our state’s highways clean of litter.
For 40 years, the Texas Department of Transportation (TxDOT) has enlisted Texas celebrities to help discourage drivers from littering on Texas highways. All those icons have helped make the campaign quite iconic, too. In fact, at this point, the sheer ubiquity of TxDOT’s “Don’t Mess with Texas” campaign has essentially turned the phrase at its heart into the state’s de facto motto.
Now, four decades after launching with one legendary North Texas musician as its face — Oak Cliff product Stevie Ray Vaughan was the campaign’s first celebrity supporter back in 1986 — TxDOT is turning to another Dallas-Fort Worth product to highlight its 40th anniversary.
On Wednesday, TxDOT revealed the Grapevine-raised Post Malone as the latest celeb to back its anti-littering cause by releasing its latest public service announcement. The spot finds the Posty paying homage to the PSA’s roots with Vaughan and promising that the spirit of the blues musician’s ask that Texans end roadside littering still lives on.