Founded by Anthony “Top Dawg” Tiffith, the label welcomed more than 8,000 attendees across the two-day event.
It distributed an estimated $2 million worth of toys, clothing, and community resources to local families. The two-day event, held on December 18 and 19 at Nickerson Gardens, drew 8,000 attendees and featured performances by SZA, Jay Rock, Isaiah Rashad, SiR, Ab-Soul, Ray Vaughn, and others, with surprise appearances by Dr. Dre, Snoop Dogg, Kendrick Lamar, Monica, and Mario.
The concert, a staple in South Los Angeles, was paired with a massive community giveaway. Families received toys, shoes, clothing and access to resources, including a job fair, free haircuts, youth sports, holiday-themed installations and even a snow zone. Last year’s event drew a record-breaking 12,000 people, and this year’s turnout and donations reflect the label’s ongoing commitment to Watts. Since its founding in 2004 by Anthony “Top Dawg” Tiffith, TDE has grown into a powerhouse in Hip-Hop and R&B, with a roster that includes Grammy-winning and chart-topping talent.
This year’s holiday programming was supported by sponsors including Live Nation, Jakks Pacific Toys, Red Bull, UGG, iHeartMedia, SiriusXM, Nike, Amazon Fresh, and the Los Angeles Rams.
