Drake appears reignite his feud with rival Kendrick Lamar ahead of his “Iceman” series with a song called “Who Was It?”

There are several lines that directly reference Lamar’s Grammy Award-winning diss track, “Not Like Us.” Although that’s debatable. Drake filed a high-profile lawsuit against Universal Music Group (UMG), his own label, claiming that it engaged in defamation and harassment by aggressively promoting “Not Like Us” during their much-publicized feud. According to Drake’s court filings, UMG purposely spread what he calls a “false and malicious narrative” that labels him a pedophile, both by sanctioning the track’s release and by orchestrating a promotional campaign that included lifting copyright restrictions and incentivizing media coverage.

The suit emphasizes that Drake is not suing Kendrick Lamar directly, but instead asserts that UMG’s actions endangered his safety, and sought to damage his reputation to pressure him into renegotiating his contract. UMG has dismissed the lawsuit as baseless, framing it as an attempt by Drake to recover from his defeat in the rap feud, while Drake’s legal team alleges the company exploited the controversy for corporate gain at his expense.