BigXthaPlug is stepping away from the mic and into a more personal spotlight, revealing for the first time his experience as a father to an autistic son as part of the Autism Society of America’s “Autism Is” campaign.
The Dallas-born rap heavyweight, known for platinum hits like “Texas” and “Mmhmm,” is using his platform to speak directly to families navigating autism, especially in communities where awareness and resources are scarce. The “Autism Is” campaign centers on lived experiences and aims to dismantle stereotypes by amplifying authentic voices across the spectrum. BigXthaPlug’s involvement brings visibility to an often-overlooked intersection of Hip-Hop culture and neurodiversity advocacy. With his 6-year-old son in mind, BigXthaPlug is pushing for broader understanding. The Autism Society, the oldest grassroots autism organization in the U.S., supports more than 500,000 people annually through its 70-plus affiliates.
The group’s campaign highlights that Autism is not a one-size-fits-all diagnosis—some individuals need lifelong care, while others live independently with minimal support. His sophomore album, Take Care, debuted at No. 8 on the Billboard 200 and has racked up over three billion streams. He recently wrapped a sold-out, 30-city tour and performed at Coachella.