Wack100 discussed Kanye West’s controversial marketing tactics, highlighting the rapper’s ability to generate buzz with provocative choices.

The conversation addressed Kanye’s new album cover, which features a Ku Klux Klan couple with altered elements to spark discussion. Despite its shocking nature, Wack100 labeled Kanye a “marketing genius,” emphasizing the media’s continued focus on his work, even engaging Jewish commentators to discuss his projects.