Rick Ross launched a new business venture with world-renowned cosmetic dentist Dr. Mario Montoya, opening the first U.S. location of Smiles by Mario Montoya in Sandy Springs, Georgia on March 20th.

Known for crafting million-dollar grins without shaving down teeth, Dr. Montoya’s client roster reads like a VIP guest list—Nicki Minaj, French Montana, Ari Fletcher, Moneybagg Yo and even reality star Erica Mena have all flown to Colombia for his signature porcelain veneers. The invite-only ribbon-cutting drew a flashy crowd, including Roscoe Dash, viral duo Ayo & Teo, and Big Brother stars Matt Hardeman and Makensy Manbeck.

Attendees got the first peek at Montoya’s futuristic dental tech and luxury treatment rooms that blend innovation and indulgence. Dr. Montoya, who’s been perfecting high-wattage smiles since launching his flagship practice in Colombia, called the Atlanta expansion a labor of love three years in the making.