The former Pimp My Ride host spoke about McGregor during his recent appearance on the Bootleg Kev podcast, which follows the UFC fighter’s conviction in a civil sexual assault case in Ireland in November 2024.
The West Coast rapper, who signed with McGregor’s Greenback Records last year, shared insights into what makes their collaboration unique and why he stands by the MMA superstar despite his recent legal issues. Xzibit began by describing how the partnership came to be, recounting a trip to Ireland where he met McGregor’s team. The meeting led to further discussions with McGregor himself, culminating in Xzibit witnessing the bare-knuckle boxing scene in Spain. “That’s basically how it happened,” he said. “When we came home, it was just like, okay, it’s time to go. We’re gonna push go and we pushed the button. That sh*t’s working.”
Xzibit emphasized that McGregor’s approach to the music industry is what sets him apart from other athletes who have tried to launch record labels. “We’ve seen athletes try to do the label thing. But usually, it’s like football players and basketball players that also kind of want to rap,” he said. “No, he’s not trying to rap whatsoever. He’s approaching it differently and he’s not jaded by any other record politics that we all know about. He’s literally looking at this like fight promotion.”