DJ Akademiks addressed a guest who alleged being paid by Kendrick Lamar’s manager to artificially boost streaming numbers.
The guest, known as Epic, presented what appeared to be legitimate bank transaction evidence, capturing Akademiks’ attention. While acknowledging the practice’s prevalence, Akademiks emphasized that it isn’t uncommon in the music industry. He elaborated that labels often inflate streaming numbers to enhance an artist’s visibility and market traction. While he expressed doubt about Kendrick Lamar’s direct involvement, he underscored that the marketing teams behind such artists are highly adept, sometimes taking measures for strategic gains.