Beyoncé has added another venture to her growing empire, launching her new whiskey brand, SirDavis, in partnership with Moët Hennessy.
She captioned in her latest post: “Davis in my bones,” a lyric from Cowboy Carter song “BODYGUARD.” The Davis in question is Beyoncé’s paternal great-grandfather, who was a farmer and a moonshiner in the American South during Prohibition. In addition to honouring her great-grandfather’s legacy, Beyoncé is paying tribute to her Texas roots. SirDavis is finished, blended and bottled in her home state. According to Moët Hennessy’s parent company, LVMH, Bey’s whiskey has already bagged an award. SirDavis won Best In Class for American Whiskey from the 2023 SIP Awards after being anonymously submitted before launch.
Adding to its credentials, five-time International Whisky Competition Master Distiller of the Year, Dr. Bill Lumsden crafted the blend. Fans can get pre-order a bottle of Beyoncé’s SirDavis whiskey for $89 via SirDavis.com.
