French Montana discussed the making and success of his hit single “Unforgettable” with Swae Lee.
The song, which ranks among the few to achieve diamond status, marks a pivotal moment in the rapper’s career. French Montana revealed that the original album intended for release was leaked, leading him to scrap the project and transition straight to the acclaimed “Jungle Rules.” He also confessed that during the creation of “Unforgettable,” he was at a personal and career low, struggling with bereavement and demotivation. Finding “Unforgettable” was a gift and turned his musical journey around. He denied rumours of a fallout with collaborator Swae Lee, emphasizing that they share an incredible moment in hip-hop history. The record-breaking song enjoyed 3.5 billion streams, leading French Montana to invest $300,000 personally into its music video, filmed in Uganda.