It was Jimmy Iovine’s decision to involve Game due to G-Unit’s lack of a West Coast presence, and sensed that the group could benefit from having an up-and-coming West Coast rapper.
Game noted that getting on board with G-Unit only seemed to make sense for his career, given the group’s impressive numbers. His first exposure with the group was during the shooting of the ‘In Da Club’ music video, which was his first foray into the world of hip-hop videos. Game reflected on the experience as the time when he realized the artificial aspect of the video shooting process.