Canadian Reggae musician, rapper and singer Snow sat down with DJ Vlad and detailed his life and career.

He talked about being born and raised in Toronto before beating two attempted murder charges. After dodging major prison time, Snow explained how he got into music and attended Reggae house parties. After recording “Informer,” which would go on to become the biggest-selling Reggae song of all time, he had to witness the record’s success from prison. Snow went on to discuss recording his first and second albums, as well as the issues and lawsuits he was faced with after his success. He also detailed his partnerships and collaborations with brands and artists, such as Yahoo!, Scott Storch, Cool N’ Dre, and Daddy Yankee.