Snoop Dogg and Dr. Dre created an origin story to promote their new alcohol brand, “Gin & Juice by Snoop & Dre.”
Although the song that the longtime collaborators created in 1992 had a lasting impact on hip-hop, this story focuses on the launch of their new alcohol brand in January 2024. The iconic lyrics have been heavily referenced in entertainment for over 30 years. The classic song’s hook goes, “Rollin’ down the street / Smokin’ indo / Sippin’ on Gin and Juice.”