Quality Control Music has seen much success as the label constantly takes chances on new artists looking to push into international stardom.

The imprint has done it with the likes of Migos, The City Girls, Lil Baby, and more. The company revealed they are teaming up with SoundCloud for a joint venture. The joint venture finds QC’s management and creative services side—Solid Foundation coming together with Soundcloud. SoundCloud president Eliah Seton spoke on Coach K and Pee Thomas along with the new venture, saying, “Coach K and P are two of the most influential voices in music, having identified, developed, and grown some of the most successful hip-hop acts of our time. With this deal, we’re bringing together SoundCloud, the largest A&R source on the planet, with the creative genius of Coach and P.”

According to Variety, QC will work together to “identify, invest in, and foster the careers of artists featured on the platform.” Pee Thomas of QC spoke on the venture, saying, “With our years of ear-to-the-street skills coupled with SoundCloud’s endless stream of talent and powerful data pointing to what is authentically bubbling up in the scene, I can’t think of a better merging of passion, intel, and skillsets to create countless new paths for emerging artists. We are beyond excited for this partnership.”