Noah “40” Shebib, the legendary, award-winning producer of Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, Action Bronson, and most notably Drake.

We visit studios past and present, and talk with some of his many collaborators in the Toronto scene, to tell the story of how he and Drake made Canadian rap famous around the world. 40 has teamed up with Native Instruments to create 40’S VERY OWN KEYS and 40’S VERY OWN DRUMS — the latest additions to our Play Series portfolio. Tap straight into the genre-defining sound of 40’s productions with two custom instruments packed with keys, synths, and pads plus crisp, heavyweight drums, all designed with intuitive controls that let you dial in his signature “underwater” sound right off the bat.