Lil Nas X’s “Old Town Road” seemed like it came out of nowhere and was a surprise first time hit for the 20-year-old artist.

However, he revealed during a new interview with Hot 97’s Ebro in the Morning that it was a calculated push on his social media accounts. At the beginning of the interview, Lil Nas X revealed that he had a clue that the song was going to take off after posting it to memes on his Twitter page and getting a decent reaction. He added that the page had 19,000 followers at the time, and has since shot up to 2.7 million in light of the success of “Old Town Road.”