Lacoste has announced a new limited edition collection of shirts with alternate logos.
The collection is meant to bring awareness to animals on the endangered species list. The iconic crocodile logo is swapped out for images of 10 endangered species. The new logos will feature the vaquita (Gulf of California porpoise), the Burmese roofed turtle, the Northern sportive lemur, the Sumatran tiger, and the kakapo, among others.
Lacoste will make as many polos as there are animals of that particular species left in the wild. Money from sales of the collared shirts will go toward helping Lacoste, and the International Union for Conservation of Natures’ (IUCN) support wildlife conservation worldwide.
1,775 shirts were made, and they are currently available online. The “Save Our Species” collection initially launched at Paris Fashion Week. The IUCN also suggests that even if you can’t afford a shirt, you can assist in the effort by using the #LacosteSaveOurSpecies hashtag on social media to spread the word.
“Today, the Lacoste logo still symbolizes the will and commitment the brand invests into each action it undertakes,” the IUCN said in a press release. “Taking the capsule collection from concept to launch has been achieved in half the time it usually requires for such a project and testifies to the dynamism which businesses like Lacoste can bring to the global extinction threat: a universal challenge which many agree is of utmost urgency to environmental sustainability.”
The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the International Union for Conservation of Nature. The number of polos produced for each series corresponds to the remaining population sizes in the wild. By buying one of the 1775 polos, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide. Available only in some European countries and in the US – Link in bio. #LacosteSaveOurSpecies