The self-proclaimed relationship guru and image consultant has reportedly died.

However, the reports of Kevin Samuels‘ death that flooded social media timelines everywhere offered no immediate verification that the 56-year-old died as his faithful followers demanded proof. As a result, Samuels’ name became a top trending topic on Twitter on Thursday afternoon as people tried to sort out the facts.

That was the most recent social media activity from Samuels as his Facebook hadn’t been updated since at least Tuesday. His final tweet was posted in April, but that post linked back to his Instagram. The last video he posted to his YouTube channel was about the aforementioned “Modern Women” and it went live at the same time as the Instagram post on Wednesday.