With Cole onboard, they have major plans in store for 2020. PUMA’s global director of brand and marketing Adam Petrick said:
“Our partnership with Cole is deep-rooted. Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”