After getting a ruthless and misogynistic rant from media personality DJ Akademiks, Erykah Badu fired back with a gag-worthy product at his expense.

Erykah Badu brought hip-hop media personality DJ Akademiks to shame with her launch of a limited edition incense. In a recent tirade, Ak gave a degrading rant towards the Dallas neo-soul icon, attacking her for her prior relationships with rappers. Ak went on to express that he was still offended by Badu comparing him to animated character Jerry from Tom & Jerry in a 2017 episode of former Complex talk show Everyday Struggle.