Despite hip hop celebrating its 50 years since its inception and the media leaning into championing the anniversary celebration, according to famed radio personality Ebro Darden, record labels aren’t that interested in backing rappers at the moment.
The latest musical trends have tended toward more international sounds as hip hop projects slowly plateau in terms of Billboard performance. In its stead, Afrobeat and latin music have began to dominate the charts with not one hip hop single reaching No. 1 on the Hot 100 charts this year.