Chance the Rapper and Barack Obama have joined forces for a public service announcement for Obama’s My Brother’s Keeper Alliance.
The advertisement is a 60-second video titled “We Are the Ones”, and features Obama and other men giving an inspirational monologue, “I want you to know, you matter. There is nothing, not a single thing, that’s more important to the future of America than whether or not young people all across this country can achieve their dreams,” the former president says in the clip.
“We are the ones to inspire our generation, to rise up, take action and stand for the idea of opportunity for everyone. Not just for the sake of young men like me, but for the sake of America’s future. We are the ones to not give excuses, to not wait for permission to challenge biases, we just do. We are the ones to act, to bring our unique gifts and talent, to make sure America lives up to its grand ideals for our children and our neighbour’s children because our futures are all tied up together.”
Chance The Rapper adds, “I am my brother’s keeper.” The NBA’s Stephen Curry is also shown in the video.
My Brother’s Keeper, or MBK for short, is a movement that Obama launched in 2014, with the objective of creating safer, less violent communities for people of color. It is also a mentorship program that aims to inspire young people of color to focus on achieving vibrant futures. Several other celebrities have been part of the ad campaigns, including Kevin Durant.